Giro x SOS Outreach
Happy New Year everyone!
We hope that everyone had a wonderful holiday season! This past month has been jam packed for Save a Brain so buckle up as we take you for a ride!
January marks 1 full year of our Happy Helmets program! Thanks to all of the support of brands, we saved over 350 brains in 2021! We’ve been extremely lucky to have the support of Giro, a helmet company that has been a pillar within the action sports helmet industry since 1985. They started out as a bike helmet brand and launched their first snow helmet in 1999 and have been unstoppable ever since. We’ve decided to donate these epic Giro helmets to SOS Outreach. SOS is a CO based nonprofit that focuses on giving every child an opportunity to thrive, starting with the outdoors! They’re an incredible non-profit and this is our second time donating our Happy Helmets to their foundation!
Huge Thanks to Giro:
Giro’s mission is extremely admirable and unique: “You Make Us Do It. KEEP STRIVING FOR FURTHER, FASTER AND BETTER. WE’LL KEEP MAKING THE GEAR THAT GETS YOU THERE.”
“You, doing things that most people wouldn’t even consider. Drawing a line that’s rarely inbounds. Descending at speeds that would give your underwriter pause. Pushing yourself in ways nature and gravity never intended. As long as you’re relentlessly pushing forward, we will too. When you stop, that’s when we’ll stop. We’re obsessing over your passion. Destroying more helmets in testing and development than some brands even create. We’re agonizing over vent sizes and inseam lengths. Pouring our years, our hearts, our sweat, into one insole, one goggle, one helmet at a time. Plainly said, being there when you need us most.”
To read more about Giro, click HERE.
Our January Recipient: SOS Outreach:
“When we humbly began more than 25 years ago, we took 15 kids from the big city of Denver to the fresh air of Vail Mountain to snowboard for the first time. Those kids left that day forever inspired by the transformative power of the outdoors.
Over two decades later, we’ve grown SOS Outreach into a national nonprofit spanning from the Cascades to the Sierras to the Rockies to the Midwestern hills—serving more than 4,000 youth each year across 15 locations in 9 states, and offering year-round programming at several of our sites.
Our life-changing programs combine outdoor exploration, positive adult mentorship, leadership skills and community service to help youth discover joy, feel included, overcome challenges, improve their mental health, and become strong leaders.”
SOS has impacted an abundance of both youth and their adult mentors in the outdoor community! To see how you can get involved click HERE.